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Our Values

Rooibok Sports was founded on the following 5 key values:


What We Offer

Rooibok Sports is a Swedish based sports marketing, sales and distribution business focusing on the Golf Sector throughout Scandinavia. The business prides itself in bringing the most innovative, newest and premium products into the market that will benefit the golfer. Disrupting the traditional big brands, Rooibok Sports has launched the following brands:

  • SwitchGrips – a golf grip that gives golfers the ability to counterbalance their golf clubs by inserting counterbalance weights at the butt-end of their SwitchGrip.
  • Wishbone ONE and NEO – the lightest, fastest folding and best looking Pushcart and Electric Cart in their class
  • Score Megalight Cart and Stand Bags – the lightest and most innovative bag on the market
  • Copper Tech Golf Gloves – Premium Kangaroo Leather gloves and Bionic Gloves that focus on golfers that suffer from arthritis.

Rooibok Sports also specialises in high end customised golf tours to South Africa. Being run by a South African, Rooibok Sports has partnered with two of the best Partners in South Africa bringing the ultimate golf travel experience incorporating Bush, Resort and Sea experience.

About Us

Founded by Michael van Rooyen, Rooibok Sports believes in building successful long lasting relationships with clients that want to work with innovative and cutting edge products. Key to this success is understanding the clients business, managing the clients expectations, and delivering the customer service required.

Michael is a South African living in Sweden. An entrepreneur and sports mad individual, Michael possesses great management, sales, client relationship and developed marketing skills. His strength lies in being passionate about both customer and client where he can use his transparent influencing skills strategically in order to reach and exceed the results that are set.

Get in touch

Östersjövägen 44c, 236 36, Höllviken